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Trust & New Technologies ????? Marketing & Management on the Internet and Mobile Media

Trust & New Technologies ????? Marketing & Management on the Internet and Mobile Media

Edw?rd Elg?r Publishing | 2008 | ISBN: 1847205682 9781847205681 | 325 pages | PDF | 6.21 MB

A comprehensive overview of the current state of conceptual and empirical research in the topical area of trust and new technologies in marketing and management.

"Trust & New Technologies - Marketing & Management on the Internet and Mobile Media"

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Trust & New Technologies ????? Marketing & Management on the Internet and Mobile Media

Trust & New Technologies ???? Marketing & Management on the Internet and Mobile Media

Edw?rd Elg?r Publishing | 2008 | ISBN: 1847205682 9781847205681 | 325 pages | PDF | 6.21 MB

A comprehensive overview of the current state of conceptual and empirical research in the topical area of trust and new technologies in marketing and management.

Trust scholars and researchers across business disciplines and the social sciences will find this timely and unique book a constructive resource.

This book will be of great interest to scholars, practitioners and research students focussing on the applications of new technologies in marketing and management.

Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations.

Contents

List of figures

List of tables

List of contributors

Preface

PART ONE. CONSUMER TRUST IN ONLINE ENVIRONMENTS

1. Consumer trust in electronic commerce: conceptualization and classification of trust building measures

2. The importance of brand trust online

3. Trusting the consumer avatar: an examination of trust and risk factors in electronic and virtual retailing

4. Grey market e-shopping and trust building practices in China

5. Effect of gender on trust in online banking: a cross-national comparison

6. Online auctions: a review of literature on types of fraud and trust building

7. Consumers’ views on trust, risk, privacy and security in e-commerce: a qualitative analysis

PART TWO. TRUST AND MOBILE MEDIA

8. The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model

9. Assessing the effects of trust on mobile advertising campaigns: the Japanese case

10. Sources of trust in permission-based mobile marketing: a cross-country comparison

11. Interpersonal trust and mobile communication: a social network approach

PART THREE. NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS

12. Who is on the other side of the screen? The role of trust in virtual teams

13. Developing pre-relational trust in technology service providers

14. Reengineering trust in global information systems

15. Knowledge management and trust

16. The role of uncertainty and trust in the marketing of new technologies

Index

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Tags: trust, marketing, mobile, management, technologies, conceptual, research, building, TRUST, online, consumer, Trust, scholars, virtual, effects, electronic, China, privacy, Japan, comparison