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Dennis Moons - Google Shopping Success Course On The Market
Dennis Moons - Google Shopping Success Course On The Market | 3.38 GB

Introducing Google Shopping Success
Advertise Your Products, Get High-Quality Visitors & Make Profitable Sales
Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.
To do that Iíve created 40 in-depth video lessons in which Iíll guide you through every step of the Google Shopping process.
Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.

"Dennis Moons - Google Shopping Success Course On The Market"

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MODULE 1 - Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.
Thatís why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.
In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
It doesnít matter which ecommerce cart platform youíre on. There are specific video tutorials for Shopify and Woocommerce, but Iíve included a wide selection of tools and work methods you can use if youíre on a different ecommerce platform.
If youíre worried that this will get too technical, donít worry. I share my screen and youíre able to follow and replicate the exact things that Iím doing.
Lessons in this module:
- From Product to Product Ad
- Product Feeds 101
- Setting Up Google Merchant Center
- Product Feeds on Shopify
- Product Feeds on Woocommerce
- Product Feeds on other platforms
- Fixing Problems in Google Merchant Center
- Setting Up Google Ads
- Setting Up Google Analytics

MODULE 2 - From Launch To Sales
Once youíre done with the setup, youíre ready to dive into Google Ads and launch your first campaign.
After launch, Iíll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.
This ensures that your campaigns improve over time and generate the results you need.
Youíll see me work on actual campaigns while I talk through why Iím making certain changes and how they tie into the bigger picture.
Lessons in this module:
- Under The Hood
- Launching Your First Google Shopping Campaign
- The Optimization Pyramid
- Account Structure
- Keywords
- Bidding
- Bid Adjustments
- Your Optimization Routine
- Tracking sales with Google Analytics

MODULE 3 - Save And Scale
With your campaigns launched and the basic optimization is taken care of, itís time to take them to the next level.
In this module, Iíll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.
If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!
Lessons in this module:
- Custom labels
- search query level bidding
- Product Feed Optimization
- Competitive research
- Star Ratings
- Merchant promotions
- Google merchant center feed rules
- Data Feed Tools
- Target ROAS Bidding
- Product level ad groups
- Showcase Shopping Ad Type
- Advanced Google Analytics
- Pulling The Plug



Dennis Moons - Google Shopping Success Course On The Market

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Tags: Dennis, Moons, Google, Shopping, Success, Course, Market